A month and half back, Chetan Bhagat released the title and synopsis of his latest novel. Instantly the social media went abuzz. The hardcore fans experienced ecstasy after reading the plot of 'Half Girlfriend'; the anti-Bhagat brigade used the twitter platform to express their feelings. On the other hand, the neutral 'janta' like me was left somewhat surprised. The reason for that is the constant attempts by Bhagat in last couple of years to come across as a youth icon, rather than a storyteller with a huge fan base. His last novel, 'Revolution 2020', had focused on corruption in education sector in India. Thereafter he had released 'What Young India Wants', a compilation of his speeches and essays. Clearly, he was trying to rebrand himself. But the plot and title of 'Half Girlfriend', his upcoming novel, suggest that Bhagat is back to writing sex-sprinkled masala romantic novel for the masses. The question, in my mind, obviously was why?
2 days back I saw a full page advertisement in Bombay Times and instantly the mystery was solved. Let's call it '2 States Effect'.
'2 States' was released in the month of April this year and became just the second movie without headlined by any of Khans, Roshans and Kumars to gross more than 100 crore (apart from Bhaag Milkha Bhaag). It was a sweet success and very significant for Bhagat in many ways. Though 2 States was the 4th film based on his work, it was the first genuine success. 'Hello' (based on One Night @ Call Center) was a box office flop while 'Kai Po Chhe' (based on 3 Mistakes of My Life) did well in few pockets of the country only. I won't include '3 Idiots' in the list because in spite taking inspiration and basic premise from '5 Point Someone', the final product was much different and better than the novel.
2 States was almost entirely based on the original novel. There were very few differences from the book. The director, unlike Abhishek Kapoor and Rajkumar Hirani, didn't try to give any depth to the generic romantic material in his hand. 2 States, as a movie, has little originality. Instead, the film is full of cultural stereotypes and cliches. The director, in fact, left out one of the most uplifting part from the novel in which bride's father gives his point of view on parents' reservation against love marriages. 2 States was an ordinary romcom with caricatures out of Punjabi and Tamil Nadu families.
But the film worked; worked really very well. Bhagat is no fool. He could see that 2 States had done well in multiplexes as well as Tier 2 towns. It was a testimony to his fanbase and enduring brand in smaller cities where a lot of youth have read only Chetan Bhagat (or his clones ) all their life. And they love masala romantic novels in simple-to-understand English. They don't care about characterization, plot intricacies or eloquent writing. 2 States success showed that in spite facing a lot of flak from the sections who dismiss his novels as rubbish, Bhagat's fan base is intact. Half Girlfriend is the manifestation of this fact only.
The movie rights of the novel have already been sold to Ekta Kapoor's production house and the movie (to be directed by Mohit Suri) on the same will be released in 2016. The announcement for the same was made just 2 days back. Of course, the novel is yet to hit the stores. Bhagat, very cleverly, has left no stone unturned in making the novel hot property in every sense. His hardcore fans are already dying to read the book which begins in a small city of Bihar (you got the connection, right!). The film, therefore, will remain in news right till its release. I believe Bhagat will ensure it as he is also the co-producer. In short, he has stopped caring about rebranding himself for the sake on intellectuals. He means business now, pure business.
In the end, I would like to share this wonderful tweet I found on twitter
Half Girlfriend is not a book it is a script of a new movie which he will sell on Flipkart first & show you the movie later



